Primavera Packaging
Primavera
Developed a multi-faceted rebranding program for Primavera, a German company that offers organic beauty and lifestyle products, with its roots in essentials oils and aromatherapy. The new packaging design, photography, catalogs, and other brand materials have a clear navigational structure that uses color and clean typography to distinguish between different product lines in both English and German, and communicates a sense of spring and energy through colored glass bottles and back-lit photography of products and ingredients.
Completed at: Liska + Associates, 2008-2009 / Role: Art Director
